No other signature has ever appeared alongside Jimmy and Eddie Russell’s on a Wild Turkey bottle. However, when Matthew McConaughey joined as creative director, he presented the brand with a collaborative opportunity which drew on his Texas spirit and the Russells’ Kentucky roots.
“Longbranch, in its simplest form, is an extended hand, inviting a friend into your family,” says McConaughey. “So the branch that was extended to me from the Russells was a long one, one that reached from Kentucky to Texas and back again. I offered the Mesquite from my great state to add to their legendary Kentucky whiskey and together we made Longbranch.”
This rare, small-batch Kentucky bourbon is refined with oak charcoals, along with McConaughey’s native Texas Mesquite – a unique method that deepens the flavor and complexity of the whiskey. Explore the ways in which the trio connected their ideas, uniting their own distinct tastes to create the premium Longbranch product.